Live streaming shows were held in Hunan Denong Animal Husbandry Group Co., Ltd. from August 1 to 3.
With the continuous development of Internet technology and the popularity of 5G network, live streaming has become an emerging sales model, making the traditional industry booming in the off-season. Recently, Hunan Denong Animal Husbandry Group Co., Ltd. has begun to sell specialty agricultural products such as yellow beef through live streaming, bringing new development opportunities to the enterprise.
In the live streaming room, streamers introduced the characteristics, cooking methods, and promotional activities of agricultural products to the viewers, attracting a large number of consumers. Customers watched live streams in real-time on their mobile phones, interacted with streamers in the comment section, and placed orders directly by clicking product links. After a while, all the specialty agricultural products displayed were sold out.
In the workshop, workers were busy packaging and sealing products in foam boxes. In order to ensure that the meat is fresh, several ice bags are put into a foam box which will be sent to the customers’ home after long-distance transportation by refrigerated trucks.
Long Yuqin is a streamer on Douyin. Now, the fresh yellow beef in the live streaming room sells well every day. “Hunan Denong Animal Husbandry Group provides us with comprehensive services, including the layout of the live streaming room, and the supply, packaging, and delivery services of beef, so that we have no worries about live sales. In addition, Huayuan County also has many other high-quality agricultural products such as free range chickens, and meat pigeons. We believe that with our joint efforts and strong support from the county government, Huayuan County’s high-quality agricultural products will go nationwide through live e-commerce channels,” she said.
The company has set up three live streaming rooms to sell fresh meat, all of which have been put into use. It will build two new live streaming rooms. Multiple popular live streaming teams have settled in the agricultural science and technology park, and three companies were registered to carry out direct e-commerce sales of fresh meat. Among them, the first team introduced has livestreamed for nearly a month, with more than 50 heads of Xiangxi yellow cattle sold out and sales revenue of over 500,000 yuan.
“The company will continue efforts to improve the live streaming platform and cultivate Internet-famous streamers. Based on the Xiangxi Yellow Cattle Industrial Park, a live streaming sales base will be built for fresh meat products. It’s expected to achieve annual sales exceeding 1 billion yuan in about two years, double enterprise profits, promote county-level economic growth, and help farmers find jobs by integrating e-commerce and digital economy,” said Wu Hao, executive vice general manager of Hunan Denong Animal Husbandry Group.
